Alterna Caviar Moisture Shampoo with Age-Control Complex minimizes the visible signs of ageing. This gentle moisturizing shampoo is infused with caviar a rich source of omega-3 fatty acids and nutrient activating enzymes to help maintain vital moisture levels in the hair cuticle with active organic compounds known as plant cytokines help stimulate protein production. Sulfate and salt (Sodium Chloride) free formula gently cleanses without stripping color. Restores both vibrancy and elasticity to the hair. Targets the aging process containing three super charged key ingredients. Safeguards chemically-treated hair.