Prorituals Hair Color contains quality ingredients including wild herbs and extracts that provide healthier, natural looking color. The high quality Italian-made cream-based hair color provides consistent and superior results every time, in a formula that is uncomplicated and easy to mix. Prorituals Hair Color is uniquely manufactured in a vacuum system, resulting in a fine micro-emulsion cream that has not been exposed to air and remains stable. Even after the tube is opened, Prorituals guarantees fresh color every time. The base pigment of the line is blue and contains 80% pigment (twice the amount of the average competitive color line), resulting in superior depth of color. Prorituals Hair Color contains a very low ammonia range of 1.0% to 1.8%, ensuring less damage to the hair.