Pureology Pure Volume Shampoo reveals natural fullness and gently cleanses. Zero sulfate formula with the exclusive AntiFade Complex delivers a rich lather while offering extraordinary colour protection. Leaves hair bouncy, full-bodied and radiant. Rich lather, easy rinsing. Extra gentle cleansers. Does not strip colour. Concentrated, luxurious formula. For concentrated natural conditioning. Decadent fragrance for a multi-sensorial, spa-like experience.